I. This group forms an important segment of the listening public. It includes taxpayers and taxpayer groups, individuals, members of a variety of audience types and groups (such as churches, health, civic, and service organizations), individual businessmen and large corporations. Their support provides a local financial base and influences the priorities and goals of quality education in the community.

II. The community offers music education assistance by providing:

  1. Broad-based support for the goals of music education
  2. Time and space in business locations for presentations and for solo and ensemble performances, thereby providing opportunities to reach a wide spectrum of audiences
  3. Publicity through storefront presentations, posters, marquees, billboards, newspapers, radio and TV advertising and novelty advertising (e.g., t-shirts and bumper stickers)
  4. A heightened public awareness and image of music education and appreciation of diverse musical styles
  5. Merchandise and services in support of special projects, purchasing blocks of tickets to music events, and a direct source of funding for these items:
    1. Scholarships and awards
    2. Fund-raising projects
    3. The underwriting of concerts, tours, commissioned works, and other projects
    4. Gifts donated in support of music education program

III. Music education contributes to the business community by:

  1. Providing musical activities to enrich the quality of life in the community with performances at:
    1. Individual businesses and malls
    2. Community events such as parades and patriotic activities
    3. Civic and service organization functions
    4. Health care facilities and retirement homes
    5. Seasonal activities
    6. Ceremonial and religious functions
  2. Providing the means to develop and nurture lifetime commitments to music
  3. Serving as a focal point for the development of community pride and unity
  4. Creating public awareness and recognition of gifts, services and special opportunities provided by the business community
  5. Creating awareness of the community and its business and non-business organizations while participating in out-of-town activities and events

IV. Specific actions in developing support from the business community:

  1. Be clear, concise and direct in communicating the philosophy, goals and objectives of your program to this influential group.
  2. Develop definite goals and strategies concerning community involvement.
  3. Maintain quality as your foremost goal and achieve or exceed the community's expectations of this goal.
  4. Be available to speak or create performances at civic clubs, service organizations and corporate meetings to demonstrate your commitment to the community's "Quality of Life".
  5. Encourage active participation in music education activities by donation of services or merchandise.
  6. Develop and practice tact and diplomacy in initiating mutual support programming.
  7. Understand and respect the needs of the business community and give consideration to the musical tastes of particular segments of that community when planning programs or presentations.
  8. Initiate cooperative ventures to bring national prominence to community and the music group.