With a circulation averaging 16,000, advertising in Southwestern Musician reaches the largest contingent of music educators in the nation.

Southwestern Musician readers represent every level of music instruction from elementary through college, including high school students who are future music educators:

Division Affiliation

A reader's division indicates their primary area of focus in their work or study:

  • Band: 44%
  • Vocal: 20%
  • Elementary: 17%
  • Orchestra: 12%
  • College: 3%
  • Administrator: 1%
  • Unknown: 3%
Grade Level Taught
  • High School: 33%
  • Middle School: 32%
  • Elementary: 21%;
  • College: 6%
  • Unknown/Administration/Multi-level: 8%
Education Level 

These numbers do not reflect the 4,400 College student members who have online access to the magazine.

  • Undergraduate: 45%
  • Graduate: 28%
  • Doctorate: 5%
  • Current HS Student: 18%
  • Unknown: 4%