Advertising Rates

The following rates apply to advertising in Southwestern Musician and the Clinic/Convention program:

Discounts

Discounts apply to the base rate only (Black & White rates below). If qualifying for multiple discounts, only the highest discount will be applied.

  • August Issue: Contract by June 24 to receive a 20% discount on August advertising.
  • Frequency: Pay less by contracting in at least 5 issues issues during one year (August–May). See 5x and 10x rates below.
  • Educational Institutions: Receive a 15% discount.
Rates

Rates vary based on the following variables:

  • Color: Rates vary depending on the amount of color included in the file. Cover ads must be 4-color.
  • Frequency: the number of issues in which you advertise. Rates are lower starting with 5 insertions in a year and even lower with 10.
  • Special Placement: Any request for special placement in a publication will incur a 15% charge to the base rate (Black & White rates below) before any discounts. See #9 in Terms & Conditions. Requests include but are not limited to the following: placement in the first third of the publication, right- or left-side placement, and placement within a specific TMEA divisional column.
Text Pages

Rates are for a single ad in one issue at the size and color indicated. 5x and 10x rates are applied only at the point when that level of frequency has been contracted (discounted rates are not retroactive).

Frequency > 1x 5x 10x 1x 5x 10x 1x 5x 10x
SIZE Black & White B&W + 1 Color* 4-Color
2-Page Spread $1,150 $1,070 $995 $1,850 $1,770 $1,695 $2,050 $1,970 $1,895
Full Page, with bleed $580 $540 $500 $930 $890 $850 $1,230 $1,190 $1,150
Full Page, no bleed $580 $540 $500 $930 $890 $850 $1,230 $1,190 $1,150
2/3 Page Horizontal / Vertical $450 $420 $390 $800 $770 $740 $1,100 $1,070 $1,040
1/2 Page Horizontal / Vertical $390 $360 $340 $740 $710 $690 $1,040 $1,010 $990
1/3 Page Horizontal / Vertical $310 $290 $270 $660 $640 $620 $960 $940 $920
1/4 Page Horizontal / Vertical $290 $270 $250 $640 $620 $600 $940 $920 $900
1/6 Page Horizontal / Vertical $250 $235 $220 $600 $585 $570 $900 $885 $870
1/8 Page Horizontal / Vertical $210 $195 $180 $560 $545 $530 $860 $845 $830

*B&W + 1 Color: In addition to black, the ad file can include one additional CMYK color swatch. The swatch can be applied at any percentage in the file.

Covers (rates per issue)
Frequency > 1x 5x 10x
  4-Color Only
Inside Front/
Outside Back Covers
$1,350 $1,310 $1,270
Inside Back Cover $1,290 $1,250 $1,210

Previous cover advertisers receive first right of renewal.

Make-Ready Artwork and Graphic Design

Basic artwork will be charged $50/hour to create or modify ad files to meet technical specifications. For design work beyond basic modifications, we recommend contacting independent graphic designer Ben White.

Inserts

Insert advertising is not accepted.

Magazine Subscriptions
  • One-year: $20.00
  • Single copies: $3.00

Need Help?

For information about advertising with TMEA, contact Zachary Gersch.