Advertising Rates

The following rates apply to all publications:

Discounts

All discounts apply to the base rate only (B/W rates shown below). If qualifying for multiple discounts, only the highest discount will be applied.

  • August Issue: Contract by June 24 to receive a 20% discount on August advertising.
  • Multiple Issues: Discounted rates apply when you contract in multiple issues during one year (August–May). See the 5x and 10x frequency rates below.
  • Educational Institutions: Receive a 15% discount.
  • Program Advertising: Contract in the January and/or February issues to receive a 20% discount on Convention Program advertising.
Rates

Rates vary based on the following variables:

  1. Color: the color used in your ad file.
    • Black & White (B/W below)
    • Black+one spot color (+ Spot below)
    • 4-Color
    • Cover ads must be 4-Color
  2. Frequency: the number of issues in which you advertise.
    • 1–4 insertions (1x below)
    • 5–9 insertions (5x below)
    • 10 insertions (10x below)
  3. Special Placement Requests: Any request for special placement in a publication will incur a 15% charge to the base rate before any discounts (B/W rate below). See #9 in Terms & Conditions. Placement requests include but are not limited to the following:
    • Far-forward (first 1/3 of the magazine)
    • Side (right- or left-side page)
    • Column (within the text of a monthly column: President, Executive Dir, Vice-Presidents)
Text Pages (Rates per issue)
Text Pages 1x 5x 10x 1x 5x 10x 1x 5x 10x
SIZE B/W B/W B/W +Spot +Spot Spot 4-Color 4-Color 4-Color
2-Page Spread $1,050 $930 $850 $1,750 $1,630 $1,550 $1,900 $1,780 $1,700
Full Page $530 $480 $440 $880 $830 $790 $1,180 $1,130 $1,090
2/3 Page $410 $370 $350 $760 $720 $700 $1,060 $1,020 $1,000
1/2 Page

$350

$310 $300 $700 $660 $650 $1,000 $960 $950
1/3 Page $280 $260 $250 $630 $610 $600 $930 $910 $900
1/4 Page $260 $240 $220 $610 $590 $570 $910 $890 $870
1/6 Page $230 $220 $200 $580 $570 $550 $880 $870 $850
1/8 Page $190 $180 $170 $540 $530 $520 $840 $830 $820
1/12 Page $160 $150 $140 $510 $500 $490 $810 $800 $790
Covers (Rates per issue)
Covers (4-color only) 1x 5x 10x
SIZE 4-Color 4-Color 4-Color
Inside Front/
Outside Back Covers
$1,290 $1,250 $1,220
Inside Back Cover $1,260 $1,210 $1,180
Previous cover advertisers receive first right of renewal.

Make-Ready Artwork and Graphic Design

Basic artwork will be charged $50/hour to create or modify ad files to meet technical specifications. For design work beyond basic modifications, we recommend contacting independent graphic designer Ben White.

Inserts

Insert advertising is not accepted.

Magazine Subscriptions
  • One-year: $20.00
  • Single copies: $3.00

Need Help?

For information about advertising with TMEA, contact Zachary Gersch.