Advertising Rates & Deadlines
Print Advertising Discounts
Enhance your reach with our print advertising discounts. Take advantage of these savings to optimize your advertising budget and increase your impact.
September Issue Special
Secure your spot by July 25 and enjoy a 20% discount on advertising in our September issue. Kick off the school year with maximum impact!
Frequency Discounts
Commit to advertising in at least 4 issues between September and May to access our special 4x and 9x rates. The more you advertise, the more you save.
Educational Institutions
Educational institutions receive a special 15% discount, making it even more affordable to reach the largest community of music educators, students, and advocates.
Print Advertising Rates & Sizes
The following rates apply to advertising in Southwestern Musician and the Convention program. Both publications feature a page size of 8.5″ x 11″. Southwestern Musician is saddle-stitched, while the Convention program is perfect bound. Rates vary based on the following:
Color
Ad rates vary by color usage. Cover ads must be 4-color. For B&W + 1 Color ads, files may include black plus one CMYK swatch, used at any percentage.
Frequency
Discounted rates begin at 4 and 9 insertions per year. These rates apply only once the insertion frequency is contracted and are not retroactive.
Discounts
Discounts apply to the base rate only (Black & White rates below). If qualifying for multiple discounts, only the highest discount will be applied.
Special Placement
Requests incur a 15% fee on the base rate before discounts. Examples include: placement in the first third of the publication, left/right pages, specific divisional columns, or 2-page center spreads. See #9 in Terms and Conditions.
Cover & Text Page Rates
All rates are for a single ad insertion. Previous cover advertisers receive prefence for cover requests.
| Frequency > | 1x | 4x | 9x | 1x | 4x | 9x | 1x | 4x | 9x |
| SIZE (width x height) Click ad size for a sample. |
Black & White | B&W + 1 Color* | 4-Color | ||||||
| Inside Front/Outside Back Covers | $1,379 | $1,337 | $1,295 | ||||||
| Inside Back Cover | $1,319 | $1,277 | $1,210 | ||||||
| 2-Page Spread (17.25″ x 11.25″) | $1,208 | $1,124 | $1,045 | $1,908 | $1,824 | $1,745 | $2,108 | $2,024 | $1,945 |
| Full Page, with bleed (8.75″ x 11.25″) Full Page, no bleed (7.5″ x 10″) |
$609 | $567 | $525 | $959 | $917 | $875 | $1,259 | $1,217 | $1,175 |
| 2/3 Page Horizontal (7.625″ x 6.125″) 2/3 Page Vertical (5″ x 9.875″) |
$473 | $441 | $410 | $823 | $791 | $760 | $1,123 | $1,091 | $1,060 |
| 1/2 Page Horizontal (7.625″ x 4.875″) 1/2 Page Vertical (5″ x 7.375″) |
$410 | $378 | $357 | $760 | $728 | $707 | $1,060 | $1,028 | $1,007 |
| 1/3 Page Horizontal (5″ x 4.875″) 1/3 Page Vertical (2.375″ x 9.875″) |
$326 | $305 | $284 | $676 | $655 | $634 | $976 | $955 | $934 |
| 1/4 Page Horizontal (5″ x 3.625″) 1/4 Page Vertical (2.375″ x 7.375″) |
$305 | $284 | $263 | $655 | $634 | $613 | $955 | $934 | $913 |
| 1/6 Page Horizontal (5″ x 2.375″) 1/6 Page Vertical (2.375″ x 4.875″) |
$263 | $247 | $231 | $613 | $597 | $581 | $913 | $897 | $881 |
| 1/8 Page Horizontal (5″ x 1.75″) 1/8 Page Vertical (2.375″ x 3.625″) |
$221 | $205 | $189 | $571 | $555 | $539 | $871 | $855 | $839 |
*B&W + 1 Color: In addition to black, the ad file can include one additional CMYK color swatch. The swatch can be applied at any percentage in the file as shown in this sample PDF.
Print Advertising Deadlines
Email ad files to zgersch@tmea.org.
| Insertion Date | Ad Contract Due | Ad Materials Due |
|---|---|---|
| September 1 | July 25 | August 1 |
| October 1 | August 25 | September 1 |
| November 1 | September 25 | October 1 |
| December 1 | October 25 | November 1 |
| January 1 | November 25 | December 1 |
| February 1 | December 12 (early!) | December 19 (early!) |
| Convention Program (February) | December 17 | December 22 |
| April 1 | February 25 | March 1 |
| May 1 | March 25 | April 1 |
| See Terms and Conditions for late submission penalty details (#11–#15). | ||
Reach Your Target Audience
By advertising with TMEA, you reach members in the nation's largest state music educator association. Reserve your ad space now to connect with a dedicated and influential audience, maximizing your brand’s visibility and impact in the music education community.
Need Help?
For advertising questions, contact Zachary Gersch.
For questions about ad file specifications, contact Karen Cross.
For design work beyond basic modifications, we recommend contacting independent graphic designer Ben White.